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The Benefits of Long-Term Photography (Time-Lapse) in Real Estate Projects
Long-term photography, also known as time-lapse photography, is a method for capturing long-duration events. It’s particularly well-suited for real estate projects and construction sites, but also for other types of projects like park development, maintenance
From the Eiffel Tower to Today: How Time-Lapse Is Transforming the Construction World
In 1887, construction work began in Paris on a massive and unusual steel structure. A local photography enthusiast named Théophile Féau set up his camera in front of the busy site. He took a single
Time-Lapse Property Photography as a Marketing Tool: How to Make Buyers Fall in Love with Your Project
Many factors determine the success of a real estate project. In this article, we’re not here to challenge well-known principles like “Location, Location, Location,” but rather to shine a light on another important factor—photographing and
4 Current Trends in Property Photography (2024)
In 1858, a French photographer named Félix Tournachon went up in a hot air balloon and took the first aerial photograph. That historic image didn’t survive, but from that moment on, aerial photography became a
How to Choose the Right Real Estate Photography Company for Your Project
Real estate marketing as a profession began to take shape in the late 19th century, in rapidly growing cities like New York. Around the same time, advertising as a field was also starting to develop.
How Documentary Photography Can Support the Marketing, Planning, and Security of Your Real Estate Project
Why is professional photography and documentation of a construction project or real estate venture considered essential? Why is it so important to carefully choose the photographer and production company? And what added value does documentary
Project Story: Kikar Hamedina Towers, Tel Aviv
About once a decade, a real estate project arrives that truly transforms the urban landscape. Undoubtedly, the Kikar Hamedina Towers project is one of them. Electra and Ashtrom are leading this initiative. They
Project Story: The Druze Warrior Heritage Center in Kisra-Sumei
The twelve Druze officers and soldiers who fell during the Iron Sword War are a painful reminder of the Druze community’s contribution to Israel’s security. Although the Druze make up only 1.6% of Israel’s population,
Project Story: MedOne’s New Data Center Campus in Ramla
Construction is currently underway on the new data center campus of MedOne in Ramla. The company, which already operates several secure underground server farms in Israel (in Tel Aviv, Petah Tikva, and Tirat Carmel), is
Global Inspiration: International Construction Projects Captured in Time-Lapse
In the world of construction, time is a critical factor. Watching a project progress over months—or even years—can be a nerve-wracking experience. Thanks to the power of time-lapse videos in long-term construction projects, we can
Project Story: The New Facility of ICL-Amfert in Rotem
In 2024, ICL-Amfert—one of the world’s leading producers of phosphate fertilizers—began building a new advanced facility in Mishor Rotem, in the heart of Israel’s Negev desert.Due to the facility’s handling of sensitive chemicals, special emphasis
AI and Time-Lapse in Real Estate Photography? Yes, It’s a Thing
Over the past year, it’s been nearly impossible to avoid the impact of AI on our daily lives, including the growing trend of video and animation powered by artificial intelligence. Naturally, as a company specializing