As specialists in producing time-lapse videos, we at TimeLapseit often meet people who aren’t quite sure what types of projects this technique is best suited for.
So, here’s a short and simple guide to help clear things up.
Documenting the Construction Process
Documenting construction is by far the most common and popular use for professional time-lapse video. And since it’s the go-to application, it’s worth diving into why this tool has become the new standard in construction visuals.
Before time-lapse technology became commercially accessible, construction companies had to rely on renderings and visual simulations during the sales process. Most developers and contractors aim to sell the majority of the units before the project is even complete, so visuals are key.
Time-lapse construction videos opened a world of new possibilities. That’s why more and more contractors and developers reach out to us before ground is even broken. And there’s a good reason for that.
Another major benefit for real estate developers is the ability to maintain an ongoing visual dialogue with buyers. Clients who’ve already purchased units want to see how the project is progressing—and time-lapse provides a professional, transparent way to do just that.
Time-lapse in Infrastructure Projects
Unlike high-profile construction projects, infrastructure developments often fly under the radar. That’s because typical building projects are meant for the general public, and they’re usually located in busy urban areas, making them impossible to miss.
Infrastructure, on the other hand—like an underground data center or a remote industrial facility built in the middle of the desert—tends to happen quietly, out of sight and off the public’s radar. It’s a bit like the tree falling in the forest: if no one sees it, did it happen?
That’s where time-lapse documentation comes in and changes everything.
Why does it matter? There are several solid reasons. For the engineering company, a well-produced time-lapse video is a showcase of expertise—something that carries serious business value. And for the client—often a public or government body—the video becomes a powerful, visual way to provide accountability and transparency to the public.
Time-lapse for Development & Logistics Projects
Another, lesser-known category of commercial time-lapse is the documentation of development and logistics projects. This is an exciting and evolving field, and one that presents unique challenges for both filming and editing teams.
Unlike the previous examples, here the focus isn’t on architectural design or engineering complexity. Instead, it’s all about the logistics. These projects tend to be highly specific, with the real story unfolding in the process itself.
A great example is a time-lapse video we recently produced for Caterpillar. The company, known for its heavy machinery, operates equipment so large it can’t be transported in one piece, requiring on-site assembly at a dedicated location.
The result isn’t just a stunning time-lapse—it’s also a valuable sales asset the company can share with potential clients.
Reach out to us at:
📧 Timelapseit11@gmail.com
📞 +972-50-225-6866
